Chapter 06

TAKEAWAYS FOR

Organizations

As long as society expects women to do it all, women will expect organizations to do the same. Female consumers are looking for organizations with social, environmental, and financial impact. Women are more discerning about impact than ever before—and they are looking for a reason to trust you.

organizations need to put their money where their mouth is

49%

of women report that they’ve become more skeptical of companies/brands’ messaging over the last two years

organizations have the power to drive positive impact

The Triple Bottom Line

Environmental
Results

Financial
Results

Social
Results

87%

of women believe companies should operate with a triple bottom line

organizations who aren’t value-driven may become less competitive

85%

of women report purchasing from and promoting companies that align with their values

evidence-based and vetted approaches

women & Men value

Trustworthy & Accessible Information

sources they found Moderately to completely trustworhty:

Company’s
Website

53%

42%

Company’s
Report

65%

59%

Social Media

50%

41%

Friends &
Family

82%

78%

women

men

What this means for your organization

Prioritize Trust & Authenticity

So what’s the next move for your organization? Start with building trust—among your employees, communities, and consumers. Transparent company culture is a powerful driving force for impact, and authentic organizations are more likely to connect with their customers.

Placeholder Title

So what’s the next move for your organization? Start with building trust—among your employees, communities, and consumers. Transparent company culture is a powerful driving force for impact, and authentic organizations are more likely to connect with their customers.

What this means for your organization

Prioritize Trust & Authenticity

So what’s the next move for your organization? Start with building trust—among your employees, communities, and consumers. Transparent company culture is a powerful driving force for impact, and authentic organizations are more likely to connect with their customers.

Looking to assess, scale, or communicate your impact? Reach out to Declarative at info@declarative.co

Prioritize Trust & Authenticity

So what’s the next move for your organization? Start with building trust—among your employees, communities, and consumers. Transparent company culture is a powerful driving force for impact, and authentic organizations are more likely to connect with their customers.

Looking to assess, scale, or communicate your impact? Reach out to Declarative at info@declarative.co