U.S. Women—and their wallets—are increasingly taking their

impact seriously

Over the last two years, U.S. women have increasingly lost patience with brands that aren’t proactively improving their social and environmental impact.

about the survey

Over the last two years, U.S. women have increasingly lost patience with brands that aren’t proactively improving their social and environmental impact.

We Asked Over
850 People

spanning the U.S. HOW THEIR OUTLOOKS HAVE CHANGED SINCE 2020

what this means for your organization

Chapter 01/06

Women Wield the

Wallet

Chapter 02/06

Women are

Conscious Consumers

Chapter 03/06

WOMEN ARE DEMANDING BRANDS TO

Wake Up

Chapter 04/06

WOMEN PROACTIVELY RESEARCH BRANDS'—AND

Take Action

Chapter 05/06

THIS IS NOT A

Phase

Chapter 06/06

TAKEWAYS FOR

Organizations

what this means for your organization

Chapter 01/06

Women Wield the

Wallet

Chapter 02/06

Women are

Conscious Consumers

Chapter 03/06

WOMEN ARE DEMANDING BRANDS TO

Wake Up

Chapter 04/06

WOMEN PROACTIVELY RESEARCH BRANDS'—AND

Take Action

Chapter 05/06

THIS IS NOT A

Phase

Chapter 06/06

TAKEWAYS FOR

Organizations